文化自信视域下高校新闻宣传工作的守正创新
Research on the Adherence and Innovation of News Publicity Work in Colleges and Universities from the Perspective of Cultural Confidence
任淑涵1
作者信息
摘要
高校是培养社会主义文化强国的建设者与推动者的育人基地.做好高校新闻宣传工作,需要深刻理解文化自信的丰富内涵和现实意义,坚定文化自信,坚持守正创新,守价值导向之正,创传播形式之新,唱好唱响主旋律.目前,部分高校的新闻宣传工作思路仍较为保守,面临内容缺乏新意、方式较为单一、宣传效能不佳等问题.为提高宣传的实效性,从内容上要主动设置议程巩固壮大主流思想舆论,从话语上要用师生喜闻乐见的叙事方式增强师生的认同感和主动性,从渠道上要加强全媒体传播运营打造强劲传播"合力",共同提高新闻舆论的传播力、引导力、影响力和公信力,在复杂的舆论场中做好主流价值观的引领,强化师生对于中国特色社会主义理论、道路、制度、文化的自觉认同.
Abstract
Colleges and universities are builders and promoters of a socialist cultural powerhouse.To enhance the effectiveness of news publicity work in higher education institutions,it is essential to deeply understand the rich connotation and practical significance of cultural confidence.This involves maintaining a firm cultural confidence,adhering to correctness and innovation,upholding the right value orientation,and creating innovative forms of communication to promote positive mainstream values.Currently,some uni-versities'news publicity work remains relatively conservative,characterized by a lack of innovation,reliance on conventional methods,and ineffective communication strategies,which can be improved by three aspects.In terms of content,proactive agenda-setting is crucial for consolidating and reinforcing mainstream ideological discourse.Regarding language,there is a need to enhance the sense of identification and initiative among teachers and students by utilizing enjoyable and appealing narrative methods.In terms of chan-nels,it is important to strengthen the operation of comprehensive media communication to establish a robust communication frame-work.These approaches are vital to collectively enhance the dissemination,guidance,influence,and credibility of news and public opinion,effectively guiding mainstream values in the complex arena of public opinion,and reinforcing teachers'and students'con-scious identification with the theories,paths,systems,and culture of socialism with Chinese characteristics.
关键词
文化自信/高校/新闻宣传工作/守正创新/媒介融合/主流价值观Key words
Cultural confidence/Colleges and universities/News publicity work/Adherence and innovation/Media integration/Mainstream values引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据