Study on Cross-Border E-Commerce Promotion and Operation Mode of Lingshan Intangible Cultural Heritage Bamboo Weaving in Qinzhou under the Background of Rural Revitalization
The report of the Party's 20th National Congress emphasized"comprehensively promoting rural revitalization",which further clarified the importance and necessity of rural revitalization.Rural revitalization is inseparable from cultural revitalization.In-heriting and developing intangible cultural heritage is conducive to supporting the intangible cultural heritage industry in poverty alle-viation and employment,helping targeted poverty alleviation and rural revitalization.Lingshan bamboo weaving is an important intan-gible cultural heritage in Guangxi.However,due to the small number of inheritants and the low added value of products,the develop-ment of Lingshan bamboo weaving is in trouble.As an emerging industry,cross-border e-commerce can provide a new platform and opportunity for the inheritance and development of intangible cultural heritage.By analyzing the current situation of cross-border e-commerce live broadcast of intangible cultural heritage bamboo editing in Lingshan,Qinzhou,this paper discusses the possibility and feasibility of the innovation combination of intangible cultural heritage and cross-border e-commerce,and puts forward the inno-vation path of the combination of intangible cultural heritage and cross-border e-commerce from four aspects:technological innova-tion and platform construction,content planning and promotion strategy,logistics distribution and after-sales service,and optimization of talent training programs.This will help traditional handicrafts better integrate into modern life,promote the inheritance and devel-opment of intangible cultural heritage on a global scale,and realize the introduction of excellent traditional Chinese culture to the world.
Lingshan Mountain in QinzhouBamboo weavingIntangible cultural heritageRural revitalizationCross-border e-commercePromote the operation model
NETL
NSTL
万方数据
维普
