Against the backdrop of undergoing profound changes unseen in a century,expanding domes-tic demand and boosting consumption have become the critical pathways of facilitating efficient economic flow and meeting the people's ever-growing desire for a better life.Communities,serving as essential nodes for social interactions and networking,may cultivate network among residents that can not only strengthen their mutual reliance but also encourage collective consumption.The peer influence within communities,marked by its information transmission and knowledge spillover,can accelerate quality improvement and scale expansion of online consumption by expanding online consumer credit,upgrading consumption bench-marks,and reducing the dependency mindset of dependency boosting online consumption among males,the elderly population,and residents in smaller cities and rural areas.The positive impact of community homoge-neity on residents'consumption patterns offers new empirical insights into establishing community communi-cation mechanisms,customizing consumer credit systems to meet residents'needs,encouraging rational con-sumption,and building consumption mechanisms that effectively unleash domestic demand.It also enriches the research on resident consumption.
关键词
社区同群效应/网络消费/扩容提质/网络消费信贷
Key words
community peer effect/online consumption/improve the quality and expand the scale/on-line consumer credit
万方数据