The optimal pricing decision and unit carbon reduction decision of dual-channel supply chain under centralized decision and decentralized decision were obtained by using game theory,and the in-fluence of carbon transaction price,consumer channel preference and low carbon preference on the op-timal decision was analyzed.The revenue sharing-cost sharing contract was adopted to coordinate the supply chain.Finally,a numerical example was given to verify the effectiveness of the model and con-clusion.The results show that under certain conditions,the pricing of both channels decreases with the increase of carbon trading price.The online direct channel price is positively correlated with online channel preference,while the offline retail channel price is the opposite.Reasonable carbon trading price,channel preference and low carbon preference are helpful to carbon emission reduction and the overall profit of supply chain.The carbon emission reduction per unit product and the overall profit of supply chain under centralized decision-making are higher than those under decentralized decision-mak-ing Revenue sharing-cost sharing contract can improve the profits of supply chain members Pareto.
关键词
碳交易机制/消费者偏好/双渠道供应链/定价协调
Key words
carbon trading mechanism/consumer preference/dual-channel supply chain/pricing and coordination
维普
万方数据