Aiming at the problem of optimal price of new energy vehicles, this paper proposes a dynamic analysis of optimal price control of new energy vehicles under the influence of product quality and goodwill. Firstly, the optimal profit function model and demand function model of new energy vehicles are established. Then, the influence of product quality and goodwill on the optimal price dynamics of new energy vehicles is analyzed by using the optimal profit function, and the optimal relationship between product quality-price and goodwill - price of new energy vehicles is obtained. Finally, the accuracy of the optimal relationship is verified by numerical analysis. The results show that the optimal dynamic relationship of new energy vehicle product price under the influence of quality and goodwill is positive, that is, the dynamic optimal price of new energy vehicle increases with the increase of product quality and goodwill. It provides reference for the dynamic analysis of optimal price of new energy vehicles based on the influence of quality and goodwill.
new energy vehiclesthe price is optimalproduct qualityproduct goodwilldynamic optimal control
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