摘要
Vlog是视频创作的流行趋势,染织类非物质文化遗产在传承和保护中要不断融入新兴形式,为非物质文化遗产传承注入新的活力.文章运用文献研究法、个案研究法、参与式观察法,探寻 Vlog 视角下染织类非物质文化遗产的保护和传承方法.研究认为:第一,Vlog平台下染织类非物质文化遗产保护现状堪忧,主要表现在专业化Vlog受众数量过少、缺少已认证的专业化Vlog账号、保护内容碎片化、Vlog内容同质化、非物质文化遗产传承产业化程度低五个方面.第二,Vlog平台下染织类非物质文化遗产保护可以从加强非物质文化遗产人才培育、加强与专业传承机构协作、融合新媒体技术、建立合适的创作机制、以非物质文化遗产 Vlog 促进非遗产品销售这五方面入手.第三,"纺道服途"团队的Vlog平台下染织类非物质文化遗产保护实践反响良好,该模式值得推广.
Abstract
Vlog is a popular trend in video creation.In the inheritance and protection of intangible cultural heritage of dyeing and weaving,new forms should be continuously integrated to inject new vitality into non-genetic inheritance.In this paper,literature study,case study,participatory observation to explore the Vlog perspective of non-heritage of dyeing and weaving protection and inheritance methods.The research shows that:①The status quo of dyeing and weaving intangible cultural heritage protection under Vlog platform is concerning,which is mainly manifested in the following five aspects:the number of professional Vlog audiences is too small,the lack of certified professional Vlog accounts,the fragmentation of protection content,the homogenization of Vlog content,and the low degree of industrialization of non-genetic inheritance.②The protection of dyeing and weaving intangible cultural heritage under Vlog platform can be started from the following five aspects:strengthening the cultivation of intangible cultural heritage talents,strengthening the cooperation with professional inheritance institutions,integrating new media technology,establishing the appropriate creation mechanism,and promoting the sales of intangible cultural heritage products with the Vlog.③Under the Vlog platform of Fangdao Futu team,the protection practice of dyeing and weaving intangible cultural heritage is well received,which is worth promoting.
基金项目
教育部人文社会科学研究规划基金(21YJA760032)
NETL
NSTL
万方数据