Study of Women's Sportswear in 1930s from Calendar Advertisements
The 1930s was the golden age of women's sports development,and women's sportswear was improved.In view of the types,characteristics and influence of sports women's clothing in this period,adopting the methods of literature research,image analysis and design reduction,and takes the sports women's clothing in the calendar advertisement in the 1930s as the research object,and analyzes the women's sports clothing in this period.It is concluded that the development of women's sports clothing in this period is relatively complete and has positive significance for women's physical and mental liberation.The research shows that the types of women's sportswear in the 1930s were relatively rich and has become independent types of clothing.According to different types of sports,they can be divided into for-mal sportswear,leisure sportswear and swimwear.Due to the professional and popular development of women's sports in this period,the shape of women's sportswear tends to be mature and has the characteristics of internationalization and fashion,which lays the foundation for modern sportswear.From the women's sportswear shown in the calendar advertisement of this period,we can see that women began to pur-sue health and beauty and the self-consciousness of striving for gender equality gradually awakened.
calendar advertisementthe Republic of China periodwomen's sportswearcharacteristics of the timesfemale consciousness
万方数据
维普
