County-level Convergent Media Empowering the Modernization of Basic-level Governance:Role Cognition,Functionality Orientation and Administration Practices
From the viewing aspect of basic-level governance,the role cognition of county-level convergent media should,for the purpose of understanding,be placed into the macroscopic framework of social construction and national policies,since it is decisive to the determination of the core functionality of county-level convergent media.The inter-relation of the initiatives of"guiding the masses"and"serving the masses"of county-level convergent media is"mutual convergence"and"mutual embedding",and the two initiatives compose the two inseparable parts of basic-level governance.The essence of"guiding the masses"is to empower the basic-level propaganda and ideological work via content production and opinion communication,and is also,to provide the functionality support to the communication of national main-stream ideology,and forming of the consensus of local social administration and culture.Meanwhile,the kernel of"serving the masses"is to promote the innovative development of the modernization of basic-level governance by the in-depth embedding of the system and mechanism of modernized administration.
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