The united front is the powerful weapon for the CPC to defeat the enemy and the magic weapon for new media personnel work.The work of new media personnel is related to the overall strategy of the great rejuvenation of the Chinese nation,as well as the overall situation of reform,development,and stability.Therefore,it must be highly valued.To do well in united front work on new media professional,it requires that the Party and the government should understand the enormous significance of united front work on new media professionals from a strategic perspective of development and security;unite new media professionals to the greatest extent possible,that is,not only extensively unite the largest number of netizens,but also focus on uniting three groups,including young netizens,online opinion figures,and online opinion leaders;govern online political participation in a scientific and democratic manner:not only handle soft and hard relationships well,listen to harsh words,but also make good use of the social pressure relief valve function of the internet and investigate the profound roots behind irrational political participation.