摘要
"血脉觉醒"作为青年亚文化现象的新样态,是青年于数字社会建构身份、理念复萌、获取陪伴、寻求认可的"洪荒之力"的解锁.青年"血脉觉醒"现象是以追求内核形塑充盈力的认知觉醒、审美需求去符号化的行为觉醒、文化记忆信念感的情感觉醒、精神认同归属感的价值觉醒为时代表征,其爆火出圈是推荐算法赋能下的个性塑造、社会思潮冲击下的思维返魅、社群圈层推动下的情感驱动、文化自信驱使下的自觉认同等多重因素综合作用的结果.对此,需要从价值引领、质量并举、媒介赋能等多维向度制定"实用攻略",助推并引导青年"血脉觉醒"活跃态势的本真复归.
Abstract
As a new form of youth subcultural phenomenon,"blood awakening"is the"power of the wilderness"unlocked by young people in the digital society to construct their identity,revive their ideas,obtain companionship,and seek recognition.The phenomenon of"blood awakening"among young people is represented by the cognitive awakening in pursuing core shaping and fullness,the behavioral awakening of de-symbolization of aesthetic needs,the emotional awakening of cultural memory and belief,and the value awakening of spiritual identity and belonging.In this regard,it is necessary to formulate"practical strategies"from the multi-dimensional value guidance,quality simultaneously,and media empowerment,so as to promote and guide the true return of the active situation of young people's"blood awakening".
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