Research on Multi-stage Governance of Reverse Network Public Opinion Based on Evolutionary Game Theory
In order to analyze the internal mechanism and influencing factors of the evolution of reverse network public opin-ion,and obtain the optimal strategy,combined with the realistic characteristics of the three stages of the formation period,diffu-sion period and reversal period of reverse public opinion,the evolutionary game models of limited rational individual strategy se-lection were constructed respectively.By solving the evolutionary equilibrium solutions at different stages and performing numeri-cal simulations based on the stakeholder relationships,the influence on the evolution of public opinion was analyzed from the per-spectives of decision-making cost,reward and punishment mechanism,and cooperation of subjects.It is found that the optimal governance state in the formation period is{comprehensively report,do not spread},and increasing the cost of informing people and the cost of public dissemination can reduce the reversal at the source;the optimal governance state in the diffusion period is{follow the self-media,comprehensively report,and loosen the regulation},and increasing the incentives and punishments by authoritative organizations,especially the punishment,can effectively motivate self-media to comprehensively report.In the re-versal period,the optimal governance state is{believe in the reversal,promote the reversal,positive},and the cooperation be-tween the self-media and the authoritative organization in spreading the truth can help the governance of the reversal public opin-ion and stabilize it quickly.
evolutionary gamereverse network public opinionmulti-stagesimulation analysisgovernance of public o-pinion
NETL
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