The cultural and creative products of museums are the organic link between the collection resources and the public.Through the empirical study of 13 national museums represented by Nanjing Museum and Jingchu Museum Group represented by Hubei Provincial Museum,we can find out consumers'aesthetic thinking and purchasing preferences,sort out the research and development and operation status of the supply side,and find that there are problems such as institutional obstacles,low aggregation effect and single operation mode in the development of cultural and creative products of Jingchu Museum Group.In the future,Jingchu Museum Group needs to strengthen policy guidance,financial incentives and talent training from the top-level design,build a diversified marketing system,broaden the cross-border platform of cultural and creative industry,form a joint force for regional development,and build the brand of Jingchu cultural and creative industry.
关键词
博物馆文创/荆楚博物馆群/叙事空间/消费者偏好
Key words
The Cultural and Creative Products of Museum/Jingchu Museum Group/Narrative Space/Consumer Preference
维普
万方数据