首页|文化场景理论视域下传统村落文旅发展路径优化研究——以海上桥传统村落为例

文化场景理论视域下传统村落文旅发展路径优化研究——以海上桥传统村落为例

Optimization Research on the Development Path of Traditional Village Cultural Tourism from the Perspective of Cultural Scene Theory:A Case Study of Haishangqiao Traditional Village

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传统村落文化旅游资源丰富,依托文化旅游资源发展文旅产业是传统村落实现乡村振兴的重要途径之一.当前全国已有八千多个村落列入国家级保护名录,但整体上传统村落的文化旅游开发还处于初级阶段,不仅开发文旅的村落所占比例较低,部分开发文旅的村落还面临着过度商业化、场景和产品同质化等问题,亟待在理论和实践层面探索特色化文旅发展路径.海上桥村是我国中部地区的一处传统村落,村落内传统民居保存相对完整,文化场景有独特性,文旅开发初有成效.本文借鉴文化场景理论,通过对海上桥村 21 项文化舒适物进行赋值与量化分析,凝练其以"传统文化—公共文化—休闲消费"三类舒适物为主成分的文化场景特征及空间分布,并以此提出同类型传统村落文旅特色化发展路径.
Traditional villages possess abundant cultural tourism resources,and employing these resources to develop cultural tourism industries is one of the crucial pathways for rural revitalization in traditional villages.Presently,there are over eight thousand villages nationwide in Chinese Traditional Villages.However,the overall development of cultural tourism in traditional villages is still at a nascent stage.The proportion of villages engaged in cultural tourism development is relatively low.Moreover,some villages developing cultural tourism face challenges including excessive commercialization and homogenization of scenes and products.There is an urgent need to explore featured development paths for cultural tourism in both theory and practice.Haishangqiao Village is a traditional village in the central plains region of China where traditional dwellings are relatively well-preserved,and cultural scenes exhibit uniqueness,with initial successes in cultural tourism development.Drawing upon cultural scene theory,this paper conducts a valuation and quantification analysis of 21 cultural comfort elements in Haishangqiao Village,distilling its cultural scene characteristics and spatial distribution primarily into three categories:traditional culture,public culture,leisure consumption.Based on this,the paper proposes a characteristic development path for cultural tourism in similar traditional villages.

Traditional Village Cultural TourismCultural TourismCultural Scene

侯雪言、宫玥

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郑州大学政治与公共管理学院

郑州大学当代资本主义研究中心

传统村落文旅 文化旅游 文化场景

2024

文化软实力研究

文化软实力研究

ISSN:
年,卷(期):2024.9(6)