文化软实力研究2025,Vol.10Issue(4) :43-59.DOI:10.19468/j.cnki.2096-1987.2025.04.004

我国乡村数字文化政策:历史演进、核心议题与推进路径

China's Rural Digital Culture Policy:Historical Evolution,Core Issues and Promotion Path

严贝妮 汪荣
文化软实力研究2025,Vol.10Issue(4) :43-59.DOI:10.19468/j.cnki.2096-1987.2025.04.004

我国乡村数字文化政策:历史演进、核心议题与推进路径

China's Rural Digital Culture Policy:Historical Evolution,Core Issues and Promotion Path

严贝妮 1汪荣1
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作者信息

  • 1. 安徽大学管理学院
  • 折叠

摘要

梳理我国乡村数字文化相关政策的历史演进、核心议题与推进路径,可为后续有关政策提供参考依据,有利于推动区域均衡发展、全面推进乡村文化振兴.以111 份我国乡村数字文化相关政策样本为研究对象,首先采用统计分析法对政策文本的外部特征进行分析,梳理了其历史演进,其次采用内容分析法对政策内容进行编码,结合政策工具理论提炼出其在供需双方、协同主体、制度环境、人才支撑四个方面的核心议题.本研究认为,我国乡村数字文化政策应从强化政策目标驱动、协调政策工具比例、挖掘政策主题内核三个方面着力,具体措施有:数字文化资源供需双向赋能;汇聚文化多元主体协同合力;优化数字文化发展内外环境.

Abstract

The historical evolution,core issues and promotion paths of China's rural digital culture-related policies can provide a reference basis for subsequent relevant policies,which is conducive to promoting balanced regional development and comprehensively advance the revitalization of rural culture.Taking 111 samples of China's rural digital culture-related policies as the research object,this paper firstly uses statistical analysis to analyse the external features of the policy texts and sorts out their historical evolution,and then uses content analysis to encode the policy contents,and combines with the theory of policy tools to extract the core issues in the four aspects of supply and demand sides,coordinated subjects,institutional environment,and talent support.China's rural digital culture policy should focus on three aspects:strengthening the drive of policy goals,coordinating the proportion of policy tools,and exploring the core of policy themes,and specific measures include:two-way empowerment of supply and demand of digital cultural resources;bringing together culturally diverse subjects to work together;optimizing the internal and external environment for the development of digital culture.

关键词

乡村振兴/数字文化/政策文本/政策工具

Key words

Rural Revitalization/Digital Culture/Policy Texts/Policy Tools

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出版年

2025
文化软实力研究

文化软实力研究

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