Research on Coordinated Development of Agricultural Products E-commerce and Cold Chain Logistics
In recent years,with the continuous extension of Internet coverage,the e-commerce industry has undergone rapid development and reached into various fields.Agricultural products e-commerce has be-come a new hot spot in the e-commerce industry in China.Since agricultural products,especially fresh farm produce,are prone to spoilage during processing,transportation,storage,and distribution,cold chain logistics has become an important link in ensuring their quality and safety.The development of agricultural products e-commerce would affect the market scale of cold chain logistics,and cold chain logistics would restrict the devel-opment quality and level of agricultural product e-commerce,therefore,it can be said that the two are comple-mentary to each other.In recent years in Henan,traditionally a major agricultural province in China,the gov-ernment has continued to promote e-commerce into rural areas,and with the continuous development of ag-ricultural products,cold chain logistics has become a key circulation link.Therefore,based on the actual devel-opment of Henan Province,it is of positive practical significance to quantify the current status of the coordinat-ed development of agricultural product e-commerce and cold chain logistics and identify the key factors affect-ing the coordinated development of the two to provide relevant development enlightenment,which will help achieve high-quality coordinated development of the two and promote rural revitalization.Based on an analysis of the intrinsic relationship between the development of agricultural products e-com-merce and cold chain logistics,we established the corresponding evaluation index system,used the entropy method,coupling theory,and gray correlation analysis methods to construct a coordinated development mod-el between the two,and applied it to an empirical analysis of Henan province.The research results showed that in the past five years,the comprehensive evaluation indexes of agricultural products e-commerce and cold chain logistics in Henan indicated respectively the trends of fluctuating rising and upward development,but the comprehensive evaluation indexes need to be improved;the coordinated development of agricultural prod-ucts e-commerce and cold chain logistics in Henan province has roughly undergone the two major stages of severe/moderate imbalance and preliminary/good/high-quality coordination;factors affecting the coordinat-ed development of agricultural products e-commerce and cold chain logistics in Henan province included,from the strongest to weakest,infrastructure,market demand,and industrial development potential,among which consumer demand,refrigerated trucks in operation,cold storage construction,and fixed asset invest-ment,etc.,are the critical ones.Finally,based on the above analysis,we summarized the enlightenments practi-cal to Henan,including improving the construction of agricultural products e-commerce and cold chain logis-tics hardware and software infrastructure,improving the quality of agricultural products e-commerce plat-forms,establishing a more intensive,intelligent,green,and personalized cold chain logistics service system,and building an information sharing and resources integration platform,etc.
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