Research on Improvement of New Energy Automobile Industry Supply Chain Based on New Quality Productivity in Guangdong-Hong Kong-Macao Greater Bay Area:Taking New Energy Vehicle Manufacturer BYD as Example
Focusing on the manufacturing industry chain and after going over relevant literature,we select-ed BYD,a leading automobile manufacturer in the new energy automobile industry based in the Guang-dong-Hong Kong-Macao Greater Bay Area,to carry out an empirical analysis,and compared it with Tesla,an international new energy automobile company,from three aspects,namely technological innovation and sustainable development,supply chain operation,and financial position.From the perspective of technological innovation and sustainable development,both BYD and Tesla have invested heavily in technological research and development.BYD's research and development expenses in the past three years are higher than its net profit for the same period.Besides,both companies are committed to promoting environmental protection and sustainable development and have played significant roles in green environmental protection such as battery recycling,etc.In terms of supply chain operation,BYD adopts the vertical supply chain model to improve production scheduling,cut down on intermediate links,and form a complete closed loop of the industrial chain,so as to maintain a certain level of competitive edge.On the other hand,Tesla focuses on reducing manufacturing costs and controlling logistics costs such as procurement,transportation and warehousing by employing ad-vanced information technology.Financially,the total revenue and net profit of BYD are lower,with,however,year-on-year growth rate significantly higher,than that of Tesla from 2021 to 2023.Also,BYD is higher than Tesla in terms of debt-to-assets ratio.In 2023,BYD increased research and development efforts,and its capital investment exceed-ed Tesla for the first time.In the past two years,BYD surpassed Tesla in both production and sales.Finally,we proposed the path of upgrading for the new energy automobile industry supply chain in the Guangdong-Hong Kong-Macao Greater Bay Area from the perspective of the new quality productivity:(1)upgrading the upstream resilience of the new energy automobile supply chain,including strengthening poli-cy guidance to promote technological innovation and industrial upgrading,and improving the efficiency of information sharing and communication between enterprises to optimize the supply chain collaboration;(2)upgrading middle-stream intelligent manufacturing,such as the innovative allocation of labor and productiv-ity factors to drive scientific and technological innovation,and the training and introduction of advanced tal-ents for collaborative innovation;(3)upgrading downstream market influence,especially focusing on the in-novation of high-end market,enhancing brand loyalty,and improving the green recycling of new energy automobile power battery in the Greater Bay Area.
Guangdong-Hong Kong-Macao Greater Bay Areanew energy automobilenew quality productivityindustrial supply chain
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