Network Equilibrium and Realization Path of Agricultural Product Service Supply Chain
In this paper,we pointed out that agricultural products in China,usually large in number and per-ishable in nature,would cause uncertainty of market demand and then affect the production and sales decision-making in the supply chain.Firstly,we analyzed the relevant theories and stakeholders of an agricultural product service supply chain,built three equilibrium models respectively for the agricultural product supplier,supply chain core enterprise and demand market,and then built the network equilibrium model of the agricultural product service supply chain.Next,taking the Shimen Orange as example,we used the variational inequality theory to analyze the influ-ence of risk weight coefficient of the agricultural product supplier and supply chain core enterprise on the equilibrium of the network.The research shows that the risk weight coefficients of the supplier and the core enterprise have significant impact on the transaction volume,payment willingness and production scale of the supply chain.With the increase of the risk weight coefficient of the supplier,the profits of the agricultural product supplier,the core enterprise and the supply chain as a whole will all decrease;and with the increase of the risk weight coeffi-cient of the core enterprise,the profit of the agricultural product supplier will increase somewhat,but the profits of the core enterprise and the supply chain as a whole will decrease by varying degrees.On such basis,the authors suggest that enterprises should pay attention to these coefficients and make differentiated deci-sions to maximize benefits and improve the overall service quality and ability.Finally,we put forward four ways to realize the equilibrium of the agricultural product service supply chain network as follows.Firstly,we should establish a digital platform and strengthen information construc-tion to solve the problem of unstable cooperation relationship and asymmetry of supply and demand.Second-ly,we should standardize the supply chain process,unify production standards,improve the traceability sys-tem,and avoid logistics risks.Thirdly,we should improve relevant support policies,and control logistics and operational risks.Fourthly,we should strengthen risk prevention capabilities and improve supply chain stabil-ity through information sharing,risk assessment and early warning mechanism.The above research provides a new way to deal with the imbalance of the agricultural product service sup-ply chain network and the contradiction between small farmers and large markets,which is helpful to realize the optimization of the supply chain and the maximization of network value.
NETL
NSTL
万方数据
