首页|基于前景理论的家电回收行为演化博弈研究

基于前景理论的家电回收行为演化博弈研究

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为研究废旧家电回收过程中主体行为策略的不确定性问题,促进正规回收渠道的发展,通过建立演化博弈模型,对政府、正规回收商和消费者的策略选择进行分析,引入前景理论,考虑博弈者心理因素对决策的影响,并运用Matlab软件进行仿真实验.研究结果表明,政府、正规回收商及消费者的行为策略会受到彼此的影响;政府补贴政策的实施和监管力度的提升能够促进回收商及消费者积极参与正规渠道的回收;合作主体间的感知收益提高、社会环境效益的增加以及回收成本的降低有助于策略选择朝引导正规回收渠道发展的方向演化.
Research on Evolutionary Game of Household Appliances Recycling Behavior Based on Prospect Theory
In this paper,we studied the uncertainty of the behavior strategies of the main bodies in the pro-cess of household appliance recycling.Firstly,we pointed out the problems of the recycling of used house-hold appliances brought about by the rapid development of the electronic industry in China,and emphasized the importance of guiding consumers to choose the proper channels for waste recycling.Then,we reviewed the relevant researches and found that most existing studies were based on the expected utility theory,ignor-ing the limited rationality of the players.Therefore,we introduced the prospect theory,considering that the perceived benefits of the actual game players were affected by psychological factors,and constructed a three-party evolutionary game model involving the government,proper recyclers,and consumers.In model as-sumptions,each player had two strategies to choose.Specifically,the government's strategies can be strict su-pervision or lenient supervision,the proper recyclers'strategies can be active recycling or passive recycling,and the consumers'strategies can be active cooperation or passive cooperation.The prospect theory believes that the perceived benefits of unknown strategies by decision-makers are jointly determined by the value function and the weighting function.The payoff matrix can be derived based on the prospect theory,and there is no perceived deviation from actual utility.Then,we further analyzed the strategy choices of the gov-ernment,proper recyclers,and consumers,and constructed a three-dimensional replicator dynamic equa-tion.Next,we obtained the evolutionary stable strategies of the three parties through stability analysis.In the simulation analysis part,we considered the impact of the government's reward and punishment intensity and the participation degree of consumers on promoting the recycling enthusiasm of formal recyclers,set parame-ter values for simulation experiments to verify the reliability of the model and analyzed the influence of key parameters on the evolutionary trajectories of the three parties.Finally,based on research results,we put forward the following suggestions.Firstly,the government should play a guiding role,improve the dynamic adjustment mechanism of market incentives,strengthen le-gal guarantees,and reasonably set the subsidy range for household appliance recycling.Secondly,proper recy-clers should rely on favorable government policies to improve service capacity and reduce consumer partici-pation costs.Thirdly,consumers should raise their awareness of environmental protection and participate in the ecological construction process of recycling.These measures were conducive to promoting the develop-ment of formal household appliance recycling channels.

household appliance recyclingprospect theoryevolutionary gamebehavior strategy

郭雨思

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福州工商学院,福建 福州 350002

家电回收 前景理论 演化博弈 行为策略

2024

物流技术
中国物流生产力促进中心 中国物资流通学会物流技术经济委员会 全国物资流通科技情报站 湖北物资流通技术研究所

物流技术

影响因子:0.506
ISSN:1005-152X
年,卷(期):2024.43(12)