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海运影响下中欧班列平台回程竞合研究

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中欧班列回程市场下的竞争既包括班列平台之间的同质化竞争,即内部竞争,也包括来自欧洲海运的外部竞争.为了研究回程视角下,受到海运竞争影响的中欧班列平台在合作与竞争情形下的定价机制与合作的必要条件,构建了对应模型并分别求解,之后将具体参数值代入模型进行仿真.研究结果表明:(1)中欧班列平台合作相较于竞争时能够以更高的运价获得更高的总体利润,班列市场份额相较于海运公司的差值也在进一步缩小.(2)在给定模型实际参数值时,班列平台之间的竞争强度、班列平台与海运的竞争强度的不同取值会影响中欧班列平台的运价、运量与利润,最终影响中欧班列平台对合作策略的选择.此研究不仅丰富了中欧班列回程及平台竞合关系的理论研究,更为中欧班列平台的实际运营提供了有价值的参考和启示.
Research on Return Trip Competition and Cooperation of China-Europe Railway Express Platforms under Influence of Maritime Transportation
Since its first launch in 2011,the China-Europe Railway Express has become an important in-ternational rail-highway intermodal corridor connecting the countries along the"Belt and Road"with Chi-na and Europe.It has not only deepened the economic and trade cooperation between China and the coun-tries along the Belt and Road but has also become a key force in promoting the development of the"Belt and Road"Initiative.With the vigorous development of the China-Europe Railway Express,a series of is-sues have gradually emerged.The vicious competition between different operators of the China-Europe Railway Express has led to the construction of a large number of overlapping routes,wasting valuable rail-way resources and undercutting freight rates,thus hindering the high-quality development of the China-Europe Railway Express.In addition,the China-Europe Railway Express faces the fierce external competi-tion of maritime transportation and the imbalance between outbound and return shipments.In this paper,taking return trips into consideration,to study the pricing mechanism of two China-Europe Railway Ex-press platforms in the presence of a competing maritime transportation provider and the conditions for them to both benefit from cooperation rather than competition,we constructed the corresponding game models for the scenarios of competition and cooperation,then solved the model through backward induction,and obtained the optimal freight rates for all parties involved.Through a numerical simulation analysis,we com-pared the freight rates,transport volumes,and profits of the two platforms when in cooperation and competi-tion,and had a sensitivity analysis of the model parameters to further clarify the key factors affecting the coop-eration decision-making of the platforms.The research results indicate that in the face of competition from a maritime transportation provider,the two platforms can yield higher total profits when choosing to cooper-ate than to compete,and the profit gap between the platforms and the maritime transportation provider also narrows.When choosing to cooperate,the platforms can to a certain extent overcome the negative impact on them due to competition,thus avoiding the need for low-price competition.Therefore,it is evident that return trip cooperation is realistically and economically founded for the China-Europe Railway Express and can significantly enhance the profit levels of return trains.This research not only enriches the theoretical study of the return trip and coopetition relationship of China-Europe Railway Express platforms but also provides valuable references and insights for their practical operation.

China-Europe Railway Expressreturn tripmaritime transportationtrain competitiontrain cooperation

魏海蕊、王芝哲

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上海理工大学 管理学院,上海 200093

中欧班列 回程 海运 班列竞争 班列合作

2024

物流技术
中国物流生产力促进中心 中国物资流通学会物流技术经济委员会 全国物资流通科技情报站 湖北物资流通技术研究所

物流技术

影响因子:0.506
ISSN:1005-152X
年,卷(期):2024.43(12)