The Opportunity and Challenge of Resuming Cruise Service in Chinese Cruise Industry
In 2020,the novel coronavirus outbreak and a series of"black swan"events caused the global cruise market to enter a depression period.With the relief of the epidemic,the European and American cruise markets took the lead in resuming flights.By the end of 2022,the world's major cruise companies have realized the resumption of their entire fleets.At the begin-ning of 2023,the resumption of China's cruise industry is on the agenda.After three years'absence from the international cruise market,the restart of China's cruise industry faces many challenges.This paper systematically analyzed the advantages of the re-sumption of cruise industry in policy,international environment and industrial chain development.Secondly,the challenges facing the resumption of cruise industry are summarized.Finally,the paper puts forward some feasible suggestions for the plight of the cruise industry.
cruise industryresumption of cruise shipscruise tourism