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考虑政府补贴和失望规避的低碳供应链动态策略

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在消费者低碳意识逐步提升和政府积极推动节能减排的背景下,构建关于制造商和竞争性零售商进行独立决策的微分模型.在模型的构建中,考虑了制造商和零售商的失望规避特征和政府补贴,得到如下结论:(1)失望规避会降低制造商的减排努力,但不影响竞争性零售商的低碳宣传水平.减排量、商誉以及利润等均与失望规避程度负相关;(2)零售商之间的竞争程度会对其利润产生抑制作用;(3)消费者低碳偏好会进一步促进制造商的减排行为,带来减排量的提升.
The Dynamic Strategy for Low-carbon Supply Chain Considering Government Subsidies and Disappointment Aversion
In the context of consumers with low-carbon preferences and government subsidies,this study constructs a differential game model about manufacturers and retailers.In the construction of the model,the effects of disappointment aversion and gov-ernment subsidies on decision-making are considered.The following conclusions are obtained:(1)Disappointment aversion re-duces the emission reduction efforts of manufacturers,but does not affect the level of low-carbon promotion of competitive retail-ers.Emission reduction,goodwill,and profit are all negatively related to the level of disappointment aversion;(2)The level of competition among retailers has a dampening effect on their profits;(3)Consumer low-carbon preference further promotes manu-facturers'abatement behavior,bringing about an increase in emission reductions.

low-carbon supply chaindisappointment aversiongovernment subsidies

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渤海大学经济学院,辽宁锦州 121013

低碳供应链 失望规避 政府补贴

2025

物流科技
全国物流科技情报信息中心 中国仓储协会

物流科技

影响因子:0.489
ISSN:1002-3100
年,卷(期):2025.48(1)