BOPPPS教学模式下高职院校市场营销课程思政实践探索研究
Exploration and Practice of Ideological and Political Educationin Marketing Courses under the BOPPPS Teaching Mode
武翠 1田淑波1
作者信息
- 1. 无锡商业职业技术学院,江苏 无锡 214153
- 折叠
摘要
课程思政是高职院校落实立德树人根本任务的有效途径.以教学目标为导向和以学生为中心的BOPPPS教学模式可有效解决高职院校市场营销理论与实践教学脱节等痛点.BOPPPS教学模式通过导入、目标、课前测验、参与式学习、课后测验和总结等环节更深入地将思政元素浸润至市场营销课程实践教学中,有效实现对学生价值引领、知识教育和技能培养的目标.
Abstract
Ideological and political education in the curriculum is an effective way for higher vocational institutes implementing the fundamental task of cultivating morality people.The teaching goal-oriented and student-centered BOPPPS teaching mode can effectively solve the problems such as the disconnection between marketing theory and prac-tice teaching in higher vocational colleges.Through BOPPPS teaching mode with the steps of lead-in,objectives,pre-test,participating study,post-test and summary,ideological and political elements are infiltrated into the practical teaching of marketing courses,so as the goals of promoting values,imparting knowledge,and developing skills in stu-dents are effectively achieved.
关键词
课程思政/市场营销/BOPPPS教学模式/实践探索Key words
ideological and political education in curriculum/marketing/BOPPPS teaching mode/exploration and practice引用本文复制引用
基金项目
2023年江苏省职业院校学生创新创业培育计划项目(2023N10Y014)
无锡商业职业技术学院党建专项课题(KJXJ22534)
无锡商业职业技术学院横向课题(KJHX24005)
出版年
2024
NETL
NSTL
万方数据