Empirical Study on Tourist Satisfaction of Grape Culture Tourism Based on IPA Model
The paper studies the current situation of the integration of culture and tourism in Turpan Grape Valley scenic area in order to promote the integration to achieve new results and empower the project of strengthening cultural identity and bonds of Xinjiang.From the perspective of tourists'experience,the software of ROST Content Mining6 is used to an-alyze the online comment texts of tourists,and the real feelings and feedback of tourists on the grape culture experience of Turpan Grape Valley scenic area are obtained.Problems are found through the analysis done by IPA model,which include imperfections in the grape history publicity,the discovery of folk customs and culture,and supporting scenic area services.In order to solve the problems,the paper suggests that the supply of tourism products should be enriched,the connotation of folk culture be explored,and the level of tourism public services be improved,thus to enhance tourists'satisfaction and promote deep integration development of Turpan grape culture and tourism.
web textIPA modelgrape culture tourismtourist satisfaction
万方数据
维普
