Driven by factors such as the rapid development of information technology,iterative updates of communica-tion media and the assurance of policies and systems,the high-quality development of rural communication in a new stage reflects the urgent needs and requirement of new era.With the advancement of the Chinese-style modernization process and the popularization and application of TV,Internet and smart phones in the countryside,the countryside has increasingly pre-sented a media scene.In the context of mediatization,it should be deeply realized that"three new developments"is the log-ic to follow the high-quality development of rural communication.In addition,the path of"five in one"should be ex-plored,such as strengthening the subject consciousness of rural communication content,paying attention to the construction of rural communication talent team,consolidating the base of rural information infrastructure,and cultivating the media liter-acy of rural communication objects under the guidance of Marxist communication concept,with the aim of promoting the transformation of non-internet users in rural areas to netizens and the development of villagers'media use and achieving a shift from"simple operation"to"comprehensive integration"so as to promote high-quality development of rural communi-cation in the process of dynamic balance.
维普
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