Dissemination and Persuasion:A Study on the Factors Influencing the Spread and Expansion of Wenshan Panax Notoginseng Culture
Wenshan Panax notoginseng culture represents the collective wisdom of the various ethnic groups in Wenshan and serves as the spiritual pillar for the development of the Wenshan Panax notoginseng industry.The dissemination efforts,range and effectiveness of this culture in history are insufficient to meet the needs of the industry in the new period.This paper applies Hovland's persuasion theory to analyze and study the challenges encountered in Wenshan pseudo-ginseng culture dissemination.It delves into four aspects:the persuaders,the content of persuasion,the scenarios of persuasion,and the targets of persuasion.It is suggested that Wenshan State Party Committee and government should face up to reality,honor the cultural heritage and its dissemination principles.First,improving the the credibility and expertise of communicators;Second,building cultural confidence to enrich the content of dissemination;Third,identifying the optimal timing for dissemination while expanding the channels;Fourth,accurately targeting the audience.Continuous adjustments and revisions of the"Wenshan Panax notoginseng Publicity Plan"are proposed to ensure that the dissemination strategies,objectives,and positioning of Panax notoginseng culture remain relevant and meet the current needs of the audience,further promoting the global renown and social benefits of the Wenshan Panax notoginseng industry.
dissemination and persuasionWenshan Panax notoginseng culturespread and expansion100-billion pseudo-ginseng industry
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