Strategies for Enhancing the Communication Capability of University Journals under the Background of Media Convergence
General Secretary Xi Jinping has made important statements on media convergence on many occasions,and the Party and the state have issued a series of documents setting requirements and providing important guidance for the construction and development of university journals in the context of media convergence.There are problems such as varying degrees of homogenization of communication content,lack of communication awareness and capabil-ity,insufficient utilization of communication channels,and unsatisfactory communication effects in the dissemina-tion of journals in Chinese universities.In the context of media convergence,efforts should be made to improve academic quality of university journals,continuously expand communication channels,focus on enhancing international communication capabilities,continuously strengthen the construction of editorial teams to better achieve multi-dimensional,rapid,and effective communication.
media convergenceuniversity journalcommunication capabilitynew media
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