Based on the design of traditional Chinese culture, this paper takes the semiotics as a guide, by citing examples about ancient and modern, especially focus on the design of graphics creative concepts, creative words, and the traditional concept of graphic design in the application of modem design. We want to find and develop their own traditional culture and sum up the reasonable factors of modern design culture to explore national cultural characteristics of the advertisement.
NETL
NSTL
万方数据
维普
