摘要
本文以符号学为指导，立足于中国传统的设计文化，透过引用古今实例，对中国传统图形在现代设计申的应用进行分析探讨，力求挖掘和发展本民族传统文化中具有强大生命力的形式结构，探索具有民族特色的艺术文化之路。
Abstract
Based on the design of traditional Chinese culture, this paper takes the semiotics as a guide, by citing examples about ancient and modern, especially focus on the design of graphics creative concepts, creative words, and the traditional concept of graphic design in the application of modem design. We want to find and develop their own traditional culture and sum up the reasonable factors of modern design culture to explore national cultural characteristics of the advertisement.
NETL
NSTL
维普
万方数据