A Critical Analysis of Deliberate Metaphors in Political Cartoons on Energy Crisis:A Case Study of Health and Illness Multimodal Metaphor Scenarios
Drawing on the deliberate metaphor theory,this study constructs a framework of critical metaphor scenario analysis,and takes the health and illness metaphors in political cartoons on the energy crisis for case analysis aiming at exploring how multimodal metonymy,metaphor and narrative dynamically interplay to represent conceptualizations about the crisis as well as the social actors involved,thereby deliberately conveying the social communicative purpose.The analysis reveals that three types of health and illness metaphor scenarios are recurrent:narcotic scenario,remedy scenario,and casualty scenario,respectively reflecting the strategy of attribution,reaction and proximization in terms of crisis rhetoric strategies,employed to satirize and criticize the EU's insipient positioning,ridiculous reaction and disastrous consequences.In terms of cognitive mechanism,metaphors,metonymies as well as narrative elements such as roles and their relationships,actions and consequences in the scenarios are combined to place the energy crisis,a complicated geopolitical economic phenomenon,within individual life domain,targeting the distorted energy political relationships and cruel political game.Rooted in Western-centrism,these political cartoons deliberately demonize Russia,the EU's dominant energy supplier,as the evil other,signifying the implicit manipulation of Western stereotypical way of thinking over the choice of metaphor and creation of the metaphorical scenarios.The present analysis,with elaborate illustration of the interaction among multimodal metonymies,deliberate metaphors,and narratives,contributes to multimodal cognitive integrated research and critical discourse analysis and provides a new perspective for the budding energy discourse study.
NETL
NSTL
万方数据
