Analysis of the Festival Narrative Strategies from the Perspective of Internet Group Communication——Taking the Henan TV's 2022 Mid-Autumn Wonder Tour as an Example
Internet group communication is a new cultural communication environment characterized by two main features:blurred boundary and emotional bias.As a part of traditional culture,traditional festival culture can realize creative transformation and innovative development with the power of Internet group communication,and the success of the Henan TV's"Festival Wonder Tour"is a typical example.Its Internet group communication strategies include but are not limited to:focusing on emotion as the core of the narrative,digging deep into the connotation of the festival,triggering the emotional resonance of the group's desire for family reunion;focusing on the integration of fun into the narrative process,making use of visual symbols,and adhering to the expression habits of the young group;focusing on the interactive narrative,and reshaping the collective memories of the festival while constructing the identity of the group.These provide useful ideas for the modern dissemination of traditional Chinese festival culture.
Internet Group CommunicationFestival CultureNarrative StrategyFestival Wonder Tour
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