Research on the Narrative Visual Regeneration Design of the Cultural Memory of Time-Honored Brands
In current society,consumption structures and concepts are undergoing profound changes.Since the cultural memory of time-honored brands has not been transformed into a form that can meet the needs of modern communication,there is an urgent need to effectively activate their regeneration value and enhance brand effect.This article provides an in-depth analysis of the connotation of the cultural memory of time-honored brands and their contemporary inheritance,explores the narrative visual regeneration design method system and contemporary narrative communication model,and proposes an innovative concept that combines the"cultural memory"of time-honored brands with"narrative visual design".Meanwhile,it further explores brand rejuvenation,digitization,and multi-dimensional visual regeneration design strategies to provide practical design ideas for the revival and image upgrade of time-honored brands.
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