Cross-cultural Performance of Festivals by Youth——A Case Study of Halloween Cosplay in Shanghai 2023
The youth is a significant driving force of the cross-cultural performance of contemporary festivals.The localization practice of youth Halloween cosplay by contemporary Chinese youth has evolved into a form of pan-folklore based on psychological adaptation.Utilizing a variety of local images,contemporary Chinese youth form a global identity centered around collective revelry,constructing unique discourse communities to express their emotional metaphors.This practice demonstrates the positive attitude of Chinese youth when facing situations in life.Observing the localization practices of foreign festivals by contemporary Chinese youth not only contributes to the improvement and innovation of China's festival system in the new era,but also helps to timely grasp the ideological dynamics of the youth and explore feasible paths for youth cultural construction.