The Practical Basis,Theory and Strategy of Transmedia Transformation and Development of Liu Ji's Poems
Liu Ji's poems are the focal point of carrying and verifying Liu Ji's life trajectory,with innate resources and value advantages,enabling the adaptability of transfer and conversion among multiple media.Gathering footprints left by Liu Ji when he traveled and recited on Zhejiang Poetry Road,viewing the connection between Liu Ji's poems and Zhejiang Poetry Road from the perspective of transmedia can enrich the formats of Liu Ji's poems'media products in the unified narrative logic of Zhejiang Poetry Road,and expand the cultural creative application scenarios of his poems as well as the spatial pattern of cultural tourism.In transmedia transformation and development,Liu Ji's poems will turn from the fragmented description of single poem to the holistic interpretation of emotional implications,and promote the cultural landscape of Zhejiang Poetry Road from scattered and independent operation to coordinated development according to local conditions,finally promoting the multi-track integration of poets,poems and the road of poetry.
Liu Ji's poemstransmediaZhejiang Poetry Roadcultural tourism development
NETL
NSTL
万方数据
