The Development Model and Path of Rural Outdoor Music Festival—Taking Wenzhou Nanxi River Music Festival as an Example
The development of the cultural tourism industry is a powerful means to achieve the goal of rural revitalization in China.Facing the dilemma of non-benign competition such as homogenization of rural cultural tourism,the intervention of outdoor music festivals is expected to provide new ideas for the innovation and development of rural cultural tourism.In the process of local evolution of Chinese outdoor music festivals and intervention in rural cultural tourism,the development model of"integration of music and tourism"of rural outdoor music festivals has been gradually formed.Based on the characteristics of integration model of music and tourism,and on the investigation of the Wenzhou Nanxi River Music Festival,it is found that the country music festival is worth continuing to advance in depth,however,only by going deep into the local community can the vitality of local culture be released;it needs to enhance the willingness of tourists to revisit through the creation of different cultural experiences;it is also necessary to cleverly make the most of emerging technologies to expand the music and tourism format continuously.
outdoor music festivalrural cultural tourismintegration of music and tourismNanxi River Music Festival
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