首页|发展传播视域下算法媒介促进普惠数字乡村建设的机理与路径

发展传播视域下算法媒介促进普惠数字乡村建设的机理与路径

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普惠性是数字乡村建设的重要属性,算法媒介能够推动以机会平等和共同富裕为特征的普惠数字乡村建设.遵循媒介技术促进社会变革的发展传播逻辑,算法媒介从人、生产、生活和治理四个维度推动普惠数字乡村建设,实现了以人的全面延伸促进乡村主体数字融入,以万物互联加速乡村共享经济发展,以场景勾连助推乡村生活实践变迁,以关系重构催化乡村治理结构转型.当前的治理实践存在算法媒介和传统乡村的浅层次耦合与内在的互斥性,带来算法摆布、数字返贫、数字利维坦和自治消解等风险,对普惠性的释放造成限制.为此,需要利用算法媒介的赋能作用,促进数字社会包容、乡村数字经济、乡村服务普惠共享和乡村善治智治转型,同时规避各类可能的风险,突破技术与价值限度,不断提升乡村数字治理效能,缩小城乡数字鸿沟.
Mechanisms and Paths of Algorithmic Media Promoting the Construction of Inclusive Digital Villages:A Development Communication Perspective
The key to constructing digital villages lies in leveraging digitalization to bridge the urban-rural divide and promote urban-rural integration.Continually activating and amplifying inclusiveness characterized by"equality"and"commonality,"and addressing the"unbalanced and inadequate"development discrepancies between urban and rural areas,are crucial to transitioning traditional villages into"inclusive digital villages."This issue is essential for achieving modernized rural governance,yet it has not received sufficient academic attention.Concurrently,as the digital society progresses into the artificial intelligence era,particularly with the comprehensive integration of algorithmic media into agricultural production and life,it has become a vital technical force and tool for empowering digital village construction.There is a lack of systematic analysis and research on how to utilize algorithmic media to achieve higher quality inclusive digital village development.Firstly,this paper analyzes the intrinsic relationship between media technology and social transformation from the perspective of development communication,clarifying the fundamental logic by which digital media technology promotes social development across four levels:people,production,life,and governance.Following this logic,the mechanisms through which algorithmic media promote inclusive digital village construction include:facilitating the comprehensive extension of individuals to integrate rural entities digitally,accelerating the development of the rural shared economy through the Internet of Things,aiding the transformation of rural life practices via scenario connection,and catalyzing the transformation of rural governance structures through relational reconstruction.Secondly,current practices also reveal shallow coupling and inherent contradictions between algorithmic media and traditional villages,leading to risks such as algorithmic manipulation,digital poverty,digital Leviathan,and the dissolution of autonomy,which limit the realization of inclusiveness.Finally,we need to harness the enabling role of algorithmic media to promote inclusiveness in the digital society,rural digital economy,rural service sharing,and the transformation towards intelligent and good rural governance,while avoiding various potential risks and transcending technological and value limits to continually enhance the efficiency of rural digital governance and narrow the digital gap between urban and rural areas.Compared to previous literature,this paper extends the research in three aspects:firstly,it explicitly proposes that"inclusiveness"is an important attribute of digital village construction,and algorithmic media can promote inclusive digital village construction characterized by"equal opportunities"and"common prosperity."Secondly,based on the numerous challenges such as development imbalances and insufficient resource utilization in China's digital village construction,it introduces the theoretical perspective of development communication to explore the dynamic relationship between digital technology evolution and the continuous transformation of rural modernization.Lastly,it innovatively proposes the internal logic of algorithmic media's role in inclusive digital village construction,exploring its impact mechanisms across four levels:people,production,life,and governance.To some extent,this research can expand the related studies on digital village construction,deepen the understanding of the development and utilization of algorithmic media functions and associated risks,assist relevant departments in enhancing the adoption and mitigation strategies of digital media technology in current digital village construction practices,and promote the fairness,balance,and sustainability of digital village construction,thereby solidly advancing the common prosperity of rural areas and farmers.

development communicationalgorithmic mediarural revitalizationinclusive digital villagecommon prosperitydigital governance

曾润喜、杨璨

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重庆大学新闻学院智能传播与治理研究中心,重庆 401331

重庆市智能传播与城市国际推广实验室,重庆 401331

发展传播 算法媒介 乡村振兴 普惠数字乡村 共同富裕 数字治理

2024

西安交通大学学报(社会科学版)
西安交通大学

西安交通大学学报(社会科学版)

CSTPCDCSSCICHSSCD北大核心
影响因子:0.871
ISSN:1008-245X
年,卷(期):2024.44(6)