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西安市遗址主题公园游客感知价值对重游意愿的影响研究

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近年来,遗址主题公园发展较为迅速,本研究以西安市遗址主题公园为研究对象,从游客角度出发,旨在探究游客感知价值对其重游意愿的影响,由此可以更好地了解游客需求,促进西安市遗址主题公园健康长远发展.研究结果显示:游客感知价值四个维度和满意度均对游客重游意愿有显著正向影响,且游客感知价值也对游客满意度产生正向影响.
Study on the Influence of Tourist Perceived Value on Revisiting Intention in Xi'an Heritage Theme Park
In recent years,heritage theme parks have developed rapidly.This study takes Xi'an Heritage theme Park as the research object to explore the impact of tourists'perceived value on their willingness to re-visit from the perspective of tourists,so as to get a better understanding of tourists'needs and promote the healthy and long-term development of Xi'an Heritage theme park.The results show that the four dimensions of tourists'perceived value and satisfaction all have a significant positive impact on tourists'willingness to revisit,and the tourists'perceived value also has a positive impact on tourists'satisfaction.

Heritage Theme Parktourist perceptionrevisiting intentiontourist satisfaction

朱晓晴、隋汶静

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西安文理学院历史文化旅游学院,西安 710065

西安市市场监管局,西安 710000

遗址主题公园 游客感知 重游意愿 游客满意度

2024

西安文理学院学报(自然科学版)
西安文理学院

西安文理学院学报(自然科学版)

影响因子:0.209
ISSN:1008-5564
年,卷(期):2024.27(2)