摘要
当代文化的视觉转向推动了图像认知方式的兴起,也使意识形态的传播范式逐渐趋向图像化叙事模式.新时代推动红色革命图像叙事的意识形态价值在于:在微阅读时代抓住图像转向的认知趋势、在文化消费背景下重建理想主义、在意识形态功能转型进程中传承革命文化精神;其意识形态功能体现在通过民族意识的符号学表达、集体主义的精神培养、个人主义的社会价值整合、共产主义理想的视角表达,发挥凝聚、动员、导向、认同四大功能;其发挥意识形态功能的内在机理表现在契合点和集体无意识、知觉上的补足和内驱力的唤醒、情感的形象寄托和文化心理结构的完善三方面.
Abstract
The visual turn of contemporary culture has promoted the rise of image cognition mode,and al-so made the communication paradigm of ideology gradually turn to the pictorial narrative mode.The ideological value of promoting the image narration of red revolution in the new era lies in:grasp the cognitive trend of im-age turning in the era of micro reading,rebuild idealism in the background of cultural consumption,and inherit the revolutionary cultural spirit in the process of ideological function transformation;Its ideological function is embodied in the four functions of cohesion,mobilization,guidance and identification through the semiotic ex-pression of national consciousness,the spiritual cultivation of collectivism,the integration of social value of in-dividualism and the expression from the perspective of communist ideal;The internal mechanism of its ideolog-ical function is manifested in three aspects:the meeting point and collective unconsciousness,the replenishment of perception and the awakening of internal drive,the image sustenance of emotion and the improvement of cul-tural psychological structure.
国家科技期刊平台
NSTL
维普
万方数据