Research on the Perception Evaluation of Rural Tourism Tourists Based on Grounded Theory——Taking Zhoucun Ancient Mall as an Example
Taking Zhoucun ancient shopping mall around Zibo as the research object,based on the online comment data of tourists,open sentences were obtained and then coded,and a tourist perception evaluation model was constructed through grounded theory.The results show that tourists'positive evaluation of Zhoucun ancient shopping mall shows an upward trend,and their negative perception of Zhoucun ancient shopping mall shows a downward trend.The experience and brand image of scenic spots show positive perception trend,while the management and service of scenic spots show negative perception characteristics.Therefore,suggestions are put forward from the aspects of improving tourists'perceived quality,strengthening price transparency manage-ment,focusing on brand building,and promoting the integration and development of business and traditional culture.
Zhoucun ancient mallrooted theorythree level coding
国家科技期刊平台
NSTL
万方数据
