The Influence of Network Literature Works on College Students'Travel Intention——Analysis Based on Plot Narration,Character Image and Type of Work
With college students as the research objects,social investigation was carried out in the form of questionnaires.SPSS software and AMOS Graphics software were used for overall analysis to study the influ-ence of plot narration,character image and work type on college students'travel intention in online literature works.The results show that plot narration has the greatest impact on college students'travel intention,and wonderful plots have a positive impact on psychological distance and enhance their travel intention.When the character image is positive and full,it will have a positive impact on psychological distance and enhance the willingness to travel.The influence of work type on travel intention is related to audience readers.When readers show interest in a certain work type,travel intention will be improved.It is proposed to shape the image of tourism destination with the help of network literature works,excavate the tourism resources in the works,and pay attention to the social responsibility of network literature works.
network literature worksplot narrationcharacter imagetypes of workstravel intentionmental distance
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