With college students as the research objects,social investigation was carried out in the form of questionnaires.SPSS software and AMOS Graphics software were used for overall analysis to study the influ-ence of plot narration,character image and work type on college students'travel intention in online literature works.The results show that plot narration has the greatest impact on college students'travel intention,and wonderful plots have a positive impact on psychological distance and enhance their travel intention.When the character image is positive and full,it will have a positive impact on psychological distance and enhance the willingness to travel.The influence of work type on travel intention is related to audience readers.When readers show interest in a certain work type,travel intention will be improved.It is proposed to shape the image of tourism destination with the help of network literature works,excavate the tourism resources in the works,and pay attention to the social responsibility of network literature works.
关键词
网络文学作品/情节叙述/人物形象/作品类型/出游意愿/心理距离
Key words
network literature works/plot narration/character image/types of works/travel intention/mental distance
万方数据