Research on Tourism Development of National Archaeological Site Park Based on SWOT Analysis——Taking Weiyang Palace National Archaeological Site Park in Chang'an City of Han Dynasty as an Example
National archaeological site Park can take into account the protection and utilization of archae-ological resources,which has become the mainstream mode of current protection and utilization of major archae-ological sites.Taking the National Archaeological Park of Weiyang Palace of Han Chang'an City as an example,using SWOT theory,this paper systematically analyzes the advantages,internal disadvantages,external opportu-nities and challenges of tourism development of Weiyang Palace National Archaeological Park of Han Chang'an City.Combined with the surrounding environmental characteristics of the site area,the corresponding develop-ment strategies are put forward,and the scientific protection and utilization methods of large sites are explored to achieve sustainable development.
National Archaeological Site ParkWeiyang Palace Site of Chang'an City of Han Dynastycultural tourism economySWOT analysis
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