How Does Social Media Use Affect Green Product Purchases?——Evidence from the Meta-analysis
In order to clarify the overall relationship between social media and green product purchase,the random effects model was used to conduct a meta-analysis of 34 studies.The results show that there is a significant positive correlation between social media use and green product purchase.The strength of the corre-lation between the two is moderated by the measurement indicators of green product purchase and the way of u-sing social media,but not influenced by gender,age and individualism.
social mediagreen productspurchase intentionbuying behaviormeta-analysis
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