In order to clarify the overall relationship between social media and green product purchase,the random effects model was used to conduct a meta-analysis of 34 studies.The results show that there is a significant positive correlation between social media use and green product purchase.The strength of the corre-lation between the two is moderated by the measurement indicators of green product purchase and the way of u-sing social media,but not influenced by gender,age and individualism.
关键词
社交媒体/绿色产品/购买意愿/购买行为/元分析
Key words
social media/green products/purchase intention/buying behavior/meta-analysis
万方数据