The study on tourism destination image perception measurement in Xi'an city
To explore the tourist destination image measurement method,and have an empirical study on Xi'an City.Non-structural and structured approach are combined to design questionnaires,the SPSS software is used from both the qualitative and quantitative to analyze the tourism image of Xi'an.The Xi'an tourism image is significant heritage historical the Terracotta Warriors,City Wall,Big Wild Goose Pagoda,Huaqing Hot Springs,is positive in general.The dissemination of travel,tourism infrastructure construction,tourism transportation,travel services have negative effects on the image of Xi'an Tourism.Tourist evaluation to the tourism resource is higher than that of scenic spots,indicating that despite high visibility of tourism resources in Xi'an,it has not formed a strong core competitiveness and integrity of tourism industrial chain.It needs to take the right marketing strategies to increase the Xi'an familiarity to tourists; innovate the development of the tourist attractions in Xi'an require attention to tourists'needs change; Focus on development of new tourist products and projects,and enhance the satisfaction of tourists.
NETL
NSTL
万方数据
维普
