Exploring the Development Path of Tea Brands in the Context of New Consumption Trends
Amidst societal evolution,the trend of consumption upgrading has become a salient aspect that de-mands attention.Consumers'patterns are experiencing marked and diverse shifts,heralding a new era of con-sumption.This scenario poses novel challenges and opportunities for the tea industry,propelling tea brands to pursue avenues of sustainable growth.This paper offers an in-depth analysis of the tea market's current state,as-sessing the challenges in tea branding in light of changing consumer preferences and characteristics.It concludes with strategic suggestions for tea brands in adapting to these new consumer trends,facilitating their expansion and intensification in future development.
new consumptiontea brandbrand conceptconsumption upgrading
NETL
NSTL
万方数据
