Study on the Promotion Strategy of L Factory's Healthy Freeze-dried Foods under the New Trend of Youthful Wellness
In the past stereotypes,health and wellness was the exclusive area of concern for the middle-aged and the elderly,but nowadays,when health and wellness is packaged as a cultural consumption element that is more in line with the values of the young audience,under the combined effect of merchant interests,traffic econ-omy,and emotional appeal,health and wellness has become a new and emerging concern of the younger genera-tion as a way of healing from anxiety.As an L-factory producing freeze-dried foods for young groups,it is worth studying how to seize this new trend for the promotion of healthy freeze-dried food.This paper takes the health practice of the young group as the starting point of observation,summarizes the behavioural tendency of the young group in purchasing healthy freeze-dried foods under the influence of the concept of health maintenance on the basis of questionnaire collection,and finally sums up the promotion strategy of healthy freeze-dried foods of Fac-tory L by combining the two channels,online and offline,in order to improve marketing accuracy and optimize the new media matrix.
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