首页|旅游型传统村落地方感维度建构——基于游客网评的扎根分析

旅游型传统村落地方感维度建构——基于游客网评的扎根分析

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旅游业在促进中国传统村落经济转型与高质量发展方面占据着重要地位.基于游客视角的地方感认知在指导旅游型传统村落的乡村性与地方性维持中扮演着重要角色.选取我国60个传统村落约十七万余字的游客网络评价,运用微词云及Nvivo 20软件,从听觉、视觉、嗅觉等综合感知方面对游客地方感进行扎根分析.研究发现,游客地方感包含历史技艺感、场景参与感、环境差异感、美食体验感、主客互动感、教育价值感和原真保存感七个主要维度及27个要素.游客通过环境差异感对传统村落地方感进行初步归类,并借助其他六个维度"搜寻线索"和"证实线索",获得"结束证实"的地方感价值判断.旅游型传统村落在旅游开发中应强调"古"与"真"元素的融入,注重以综合感知为线索的互动仪式链建构.
Dimension Construction of the Sense of Place in Tourism-based Traditional Villages——A Grounded Theory Analysis Based on Online Tourist Reviews
Tourism plays an important role in promoting the economic transformation and high-quality development of traditional villages in China.The cognition of sense of place from tourists'perspective plays an important role in guiding the maintenance of rurality and locality of traditional tourism-based villages.Having selected over-170,000-word online tourist reviews from 60 traditional villages in China,with the help of software such as Weiciyun and Nvivo 20,we have conducted a grounded theory analysis of tourists'sense of place from the comprehensive perception of hearing,vision and smell.The study finds that the tourists'sense of place includes 7 main dimensions and 27 elements,including the sense of historical craftsmanship,scene participation,environmental differences,food experience,host-guest interaction,educational value and authentic preservation.Tourists preliminarily classify the sense of place of traditional villages by means of the sense of environmental differences,and"search"and"verify clues"via the other six dimensions,and obtain value judgment of"concluding verification"of the sense of place.In tourism development,traditional villages should emphasize the integration of"ancient"and"authentic"elements,and pay attention to the construction of interactive ritual chains with comprehensive perception as the clue.

tourist reviewstourism-based traditional villagessense of placecognitive processgrounded theory analysis

王进、周坤

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河北农业大学 园林与旅游学院,河北 保定 071000

河北农业大学 乡土文化与乡村治理研究中心,河北 保定 071000

游客评价 旅游型传统村落 地方感 认知过程 扎根分析

2024

西北民族大学学报(哲学社会科学版)
西北民族大学

西北民族大学学报(哲学社会科学版)

CHSSCD北大核心
影响因子:0.357
ISSN:1001-5140
年,卷(期):2024.(3)