Research on the Digital Intelligence Upgrading of China's Cultural Industries in the Context of the Metaverse——From the Perspective of Media Technology
Cultural industries are an industrial collection of industrialized production,mass communication and commercialized consumption of cultural and related products,and media technology is the premise and foundation of their development.Under the development trend of the metaverse brought about by the new round of digital intelligence media technology innovation,China's cultural industries will usher in the opportunity of digital intelligence transformation.By combing through the changes in media technology and the history of the development of cultural industries,we see that,in the future,the metaverse and other related digital intelligence media technologies will lead the structural transformation of cultural industries in terms of new symbols of cultural creation,new ways of cultural production,new environments for cultural communication,and new forms of cultural consumption.At the same time,in terms of action path,it is necessary to continue to make efforts in three directions:strengthening the digital intelligence technology to empower the production of virtual scenes,building a popular scene media communication ecology,and expanding the commercialized consumption of cultural scene products,so as to accelerate the digital intelligence upgrading and high-quality development of China's cultural industries.
metaverseChina's cultural industriesdigital intelligence upgradingmedia technology
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