Presentation and Interpretation of Cultural Subjectivity:A Study of Intangible Tourism Practice Based on Grounded Theory
The core connotation of intangible cultural heritage lies in its subjectivity,and achieving the active inheritance of intangible cultural heritage through the integration of culture and tourism is currently the mainstream way of protection.However,there is still a lot of discussion space on how to present the value of cultural subjectivity in tourism practice.This study takes Enshi Tujia Girls'Town as an example,using a combination of exploratory case analysis and grounded theory to explore the tourism practice path and subjectivity presentation process of intangible cultural heritage culture from the theoretical perspective of interactive ritual chain.The study summarized that the modernization of intangible cultural heritage tourism in Enshi Tujia Girls'Town mainly follows three stages:construction period,integration period,and symbiosis period.Among them,the evolution of emotional energy of cultural subjects from freedom to consciousness is the core driving force for the symbiosis of intangible cultural heritage subjects.The study reveals the inheritance,innovation,and value reshaping logic of intangible cultural heritage,aiming to provide theoretical support and scientific guidance for the innovative practice and modernization transformation of intangible cultural heritage tourism in ethnic regions.
Intangible Cultural HeritageCultural SubjectivityTourism PracticeGrounded Theory ResearchEnshi Tujia Girls'Town
NETL
NSTL
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