Myth Retelling from the Movie Viewer's Perspective:A Qualitative Analysis of the Audience-Driven Online Film Reviews
With the theoretical paradigm shift towards mythologism,scholars have embarked on innovative studies concerning the retelling mechanism of mythology within the realms of film and television media.However,it is the audience who serves as the catalyst for these retellings and the subsequent process of meaning-making at the social practice level.Consequently,it becomes imperative to investigate audiences as active agents of subjectivity and their viewing-interpretive experiences during the decoding process.By critically examining various trends in media audience research,this article proposes self-initiated,audience-driven online film reviews as an effective qualitative analytical approach.Through a case study of Douban.com's 15-year documentation of film reviews on"Nüwa Butian",this research seeks to elucidate how viewers engage with and interpret the mediated retellings of mythology in film and television.This case study illustrates that online film reviews,characterized by their individuality and grassroots perspectives and emotions,not only possess unique strengths in accentuating the diversity and plurality of subjective experiences in the New Media era,but also offer insight into the processes of reconstruction and meaning-making through the audience's engagement with the most shared and enduring topics.It enhances our comprehension of the continuity of Nüwa mythology and the reconstructed mythological experiences,the diverse configurations of various mythological threads and their meanings across different contexts,as well as the re-encoding and reshaping of meanings through engagement with nationalistic and feminist discourses in contemporary China.
MythologismMyth RetellingFilm and Television Media"Nüwa Butian"Online Film ReviewsReception/Audience Studies
NETL
NSTL
万方数据
