The Effect of Rural Tourists'Physical Perception on Experience Satisfaction
In the context of the continuous upgrading and change of the tourism consumption market and the prevalence of the experience economy,how to improve the rural tourism experience is the key to the development of rural tourism economy.Based on the embodiment theory,this paper attempts to construct the influence mecha-nism of rural tourists'physical perception on experience satisfaction.Through empirical research,it is found that physical perception experience has a significant effect on cognitive experience.Physical perception and cognitive experience have significant effects on emotional experience,and the three jointly affect rural tourism experience satisfaction,and both cognitive experience and emotional experience play a partial mediating role between physi-cal perception and experience satisfaction.To a certain extent,this study explores the internal psychological mechanism of rural tourism experience satisfaction,which can provide a reference for the optimization,upgrading and management of rural tourism industry.
NETL
NSTL
万方数据
