A Study of Community Identity Among New-generation Floating Population:A Case Study of Dayuan Village,Guangzhou
With the rapid development of the digital economy,exemplified by initiatives like'Internet Plus',there has been a significant increase in the new generation of migrant workers engaged in the e-commerce industry.Existing literature tends to study the migrant population across different generations as a cohesive unit,with limited in-depth research focusing on the characteristics and employment traits of the new generation of migrant workers.This paper constructs a measurement index for community identity among the new-generation floating population,using Dayuan Village in Dayuan Street,Baiyun District,Guangzhou City,Guangdong Province,as a case study.It analyzes the factors influencing community identity from both individual and occupational dimensions.The findings reveal that:1)Among the four indicators measuring community identity among the new-generation floating population,the mean value for community norms is the highest,while the mean value for community attachment is the lowest;the overall mean value of community identity exceeds 3.2)Occupational factors exert a greater influence on community identity than individual factors,with company position,daily working hours,and work experience having a significant impact on community identity.The research is significant for enhancing the modernization of community governance in suburban Taobao villages and achieving a people-centered model of new urbanization.
new-generation migrant populationrural e-commercecommunity identityDayuan Village of Guangzhou
NETL
NSTL
万方数据
