Analysis on Marketing Strategy of New Energy Automobile under Internet Environment——Taking Trumpchi Automobile as an Example
With the rapid development of Internet information technology,all walks of life are using information technology to expand market influence.New Energy vehicle companies also take full advantage of digital and online channels to enrich marketing strategies,thereby improving brand awareness and consumer participation,however,the impact of the overall consumption environment needs to be further optimized.Taking Trumpchi automobile as an example,this paper analyzes its marketing situation and finds out the problems in the marketing strategy of new energy automobile,and then from the product strategy,pricing strategy,channel strategy,promotion strategy and other aspects of the proposed countermeasures,hoping to provide new energy automobile enterprises with some marketing strategies for reference,to promote the healthy and sustainable development of new energy vehicle enterprises.
Internetnew energy automobileTrumpchi Automobilemarketing strategy